What if your financial situation is keeping you from taking the risks that could give you more freedom?

Maybe you have a good income, but most of it depends on your time.

Maybe you already work for yourself, but your income is unpredictable.

Maybe you have an idea for something you could build, but you don't have enough financial cushion to take the risk.

Or maybe you have money coming in, but every time you consider doing something different, the safer option wins.

Different situations.

Same problem:

Your current financial setup doesn't give you enough room to make the choices you actually want to make.

And that's what Financial Optionality Lab is about:
Creating enough options that you can take calculated risks without putting your entire life at stake.

You don't need to become a full-blown entrepreneur.

You need to find out what you can get paid for.

You might already have valuable skills.

You might have years of experience that you take for granted.

You might have an idea you’ve been thinking about for a long time.

But there’s a big difference between:

“I think I could make money from this.”

and

“Someone actually paid me for this.”

The second one gives you information.

It gives you confidence.

And, more importantly, it gives you another financial option.

That’s what we’ll build over these 8 weeks.

By the end, you won’t just have an idea.

You’ll have something you’ve tested with real people,
a clearer option of income you can control,
and a practical plan for what to do next.

What we'll do together

8 weeks · Video + Live Q&A

Week 01

What Does Optionality Mean to You?

Before we talk about options, we figure out what you're actually trying to create

What do you want money to make possible?

How much would you need to earn for that to matter?

What would you do differently if you had another source of income?

We'll use my value and expenses exercise to turn "I want more freedom" into something concrete.

Week 02

Find What You Can Get Paid For

Enough with the overthinking, okay?

We will look at actions.

What you have lived, learned, studied, built, fixed, or figured out.

Then we start looking for places where that could be useful to someone else.

We'll explore your money-making skills and narrow down the possibilities.

Then we'll take them to real people.

Week 03

Package It

Now we turn one of those possibilities into something real.

A product.

A service.

A workshop.

A consulting package.

Something else.

We’ll define who it’s for, what problem it solves, what they get, and what it costs.

Attention, recovering perfectionists!

It won’t be beautifully perfect.

It will be good enough to put in front of someone.

Believe me.

The goal is to make it clear enough that someone can say:

“Yes, I want that.”

Week 04

Put It Out There

And here is where it gets uncomfortable…

Ready?

You'll put your product or service in front of real people.

And you'll ask for money.

Yeah, money.

We'll do it in a way that gives you useful information, rather than collecting a bunch of polite "sounds interesting" replies.

You'll hear yes.

You'll hear no.

You'll hear "not now."

All extremely powerful info, if you know what to do with it.

Week 05

Why Is No One Buying?

You put it out there.

Now we look at what happened.

Maybe people didn't understand what you were offering.

Maybe they understood but didn't care enough.

Maybe you're talking to the wrong people.

Maybe the problem isn't painful enough.

Maybe the price is wrong.

Maybe the offer is good and you simply haven't talked to enough people yet.

We'll look at the evidence instead of guessing.

Then we'll decide what needs to change.

Week 06

Make It Easier to Buy

Now you have real conversations to work with.

We'll improve what isn't working.

Positioning, pricing, sales skills.

How you explain what you do.

How you respond when someone hesitates.

How you ask for the money.

We’ll use what happened in those conversations to make the offer easier to say yes to.

Week 07

Work Out the Numbers

Remember the financial goal you defined in Week 1?

Now we're going to work backwards from it.

If you want to make $2,000 a month:

Could you charge $500 and work with four people?

$1,000 and work with two?

What would each option require from you?

How many people would you need to reach?

How many conversations would that mean?

How much time would delivery take?

We'll work out the numbers so you can see whether this can actually become the financial option you want.

Week 08

Create Your 90-Day Plan

Eight weeks later, you won’t have everything figured out.

You will have something much more useful:

Evidence.

You will know what people responded to.

You will know what they rejected.

You’ll have put something real in front of the market.

You’ll have asked for money.

You’ll have learned how people make the decision to buy from you.

And you’ll have a much better idea of what the numbers could look like.

We’ll turn that into your next 90 days.

What you’re selling.

Who you’re selling to.

What you’re charging.

How many people you need.

And what you’re going to do each week.

What you'll have at the end

No, not a certificate...

You'll have something way more interesting. Something you can use.

A clear financial goal
A better understanding of what you can get paid for
A real product or service
A price you have tested
Real conversations with potential buyers
Real market feedback
Experience asking people for money
A clearer income model
A 90-day plan

Most importantly, you’ll have created another financial option.

Maybe it’s $500 a month.

Maybe it's $500 a month.

Maybe it's $2,000.

Maybe it's €10,000 eventually.

We don't know yet. That's why we're testing it.

Maybe you discover something that could eventually replace your salary.

Maybe you discover that your first idea isn't the one.

All of those outcomes are useful.

Because you're no longer making decisions based only on what you *think* might work.

You're making them with evidence.

"Hidden Gems" of this program

Self-disclosure

I share openly about my current financial situation, my decision-making process, my mistakes. I don't do this looking down from a pedestal. I'm a few steps ahead and I still remember how it felt to be in your shoes.

Weekly live hands-on workshops

We will tackle one topic per week and we will work on it live, together.

This is not a seat-and-relax or watch-and-do-it-later type of work.

Private community

Stay connected with the group between calls and share what you're testing.

Async support

You won't have to wait until the next call when you get stuck.

Small Group

I'm keeping this to 8 women so we can work on your actual situation, while you also learn from what the other women are testing.

Other cool perks

Women-only community. We are all done with the bro culture...

Access to recorded sessions and extra resources for 1 year

1h30 hands-on workshops. This is not just more info. We get shit done. Together. And it's actually fun!

This isn't a business course

There are plenty of programs that will teach you how to start a business.

I had no intention of creating another one.

I approach this from a money perspective.

Business is a powerful vehicle for creating financial options, but it’s not the only one.

I have two Airbnbs, for example. They’re businesses in their own right, but they’re also financial assets that give me another source of income.

The goal here isn’t to turn you into an entrepreneur. It’s to help you create and validate another financial option.

Then you decide what to do with it.

Who this is for

The Financial Optionality Lab is for women who want more choices around how they make money.

You might be:

Employed and thinking about what could come next.
Freelancing but tired of trading your time for every dollar.
Running a small business that isn’t as predictable as you’d like.
Sitting on skills you’ve never tried to monetize.
Thinking about starting something but not knowing where to begin.
Already earning money independently but wanting more control over how you earn it.

You don’t have to be at a particular income level.

You don’t need to have a business already.

You don’t need to know what you want to sell.

You do need to be willing to put something out there.

This isn’t a program for sitting in the shadows and consuming information.

You’ll talk to people.

You’ll test ideas.

You’ll ask for money.

You’ll hear things you don’t want to hear.

And we’ll use all of it.

Hi, I'm Camila

I'm a Brazilian scientist turned financial coach, based in Paris. I left science, rewired my relationship with money, and built a coaching business that beat my old salary in two weeks of going full-time.

Why I'm doing this

I know what it’s like to make money and still feel like money is controlling your choices.

I’ve spent years making careful financial decisions.

I’ve also taken risks.

I crowdfunded my master’s at Cambridge because I couldn’t make myself take on debt for it. That campaign raised around $10,000 from 200 people.

Seven years later, when I decided to build my own business, I had to learn a different relationship with risk.

I left a stable career.

I bought two apartments.

I built a business around something I had only started testing a few months earlier.

And when I went full-time, I made more than my previous salary within two weeks.

My first 10k$/month came 3 months later.

Those numbers aren’t here to convince you that you’ll make the same money.

They’re here to show you what became possible once I stopped treating financial security and calculated risk as opposites.

I’ve been working in business development for over 10 years, and I’m tired of seeing women postpone things they want to do because they don’t have enough financial room to take the risk.

So I decided to create a tight-knit community around what creates options:

Understand what you want. Find what you can get paid for. Test it. Look at the evidence. Adjust. Then decide what risk makes sense.

200+

businesses mentored

PhD

Rigorous thinking and analysis

Harvard + Cambridge alumni

There you go. My fancy credentials to impress you